Catching up with EIT

The first stop on the itinerary was to catch up with our trusted distributors for the region EIT. Derek met with EIT owners Mohamed AlSaif and Mohamed Ghefari, alongside Barkat Rajani and the wider team based in Saudi who have been instrumental in bringing Addfield into the Middle East, it was a great opportunity to sit down with the team to discuss previous projects and how we can continue to support them going forward.

These kinds of visits are often seen as unnecessary, but they matter greatly and offer much more value than simple phone or video calls. Maintaining strong relationships with our partners all over the world is just as much a priority as providing robust and reliable incinerators and cremators.

Derek was able to experience the famous Saudi hospitality, with traditional dishes such as Mandi Rice Platters and mint leaf tea. There is a whole other world outside of the UK and visiting worldwide distributors and partners helps us understand their cultures and be involved, that way we know how we can help customers within that area of the world even better.

“The team at EIT are exactly the kind of people we want representing our brand. We have worked together for many years now and have collaborated on some really exciting projects. On top of that Barkat and the team have visited us many times and also joined us exhibitions such as WHX (formerly Arab Health). They are a real asset to us at Addfield.” – Derek Carr, Managing Director.

A region investing in its future

Saudi Arabi is currently going through one of the largest developments, through investment lead by the Public Investment Fund (PIF), major initiatives like NEOM and further GIGA projects are transforming the region’s infrastructure at a scale that we cannot ignore.

Jeddah is home to the King Fahd Fountain, the tallest fountain in the world, and with plans for the Jeddah Tower which is expected to be the tallest building in the world. Across the Kingdom of Saudi Arabia, these investments are driving growth in tourism, international business and creating more jobs for residents.

With this growth, comes an increase in responsibility to stay sustainable through waste management practices. As Saudi continues to invest in these improvements, it’s only fitting that Addfield’s world-leading incinerators are available to support that growth.

C200 in action onsite

Derek and the EIT team met with several organisations working with the National Centre for Waste Management (MWAN), who are responsible for setting waste management standards across the region.

One of the highlights was visiting REVIVA, a government owned waste management site operating under Saudi Investment Recycling Company (SIRC). SIRC plays a huge part in Saudi’s goals for a sustainable waste management future. Operating across the whole Kingdom of Saudi Arabia, they needed the equipment that can keep up with the waste load and so the Addfield C200 waste incinerator and filtration system was installed at the site in 2024 and continues to support disposing of waste generated across Saudi.

Supporting key industries across Saudi Arabia

Working alongside EIT, Addfield continues to support a wide range of sectors across Saudi Arabia including:

• Hazardous waste management
• Port waste facilities
• Airports
• Remote locations
• Blue chip companies
• Food and beverage industries
• Police departments
• Hospitals and healthcare facilities

At Addfield, we don’t just supply the equipment. We are proud of our emphasis on servicing, maintenance and long-term operations. Regular visits helps us fulfill those, whether it be from our engineers or our sales team.

Looking forward to the future

As Saudi continues its journey of growth and development the demand for reliable waste management solutions increases. Through our partnership with EIT, Addfield is proud to play a part in helping organisations across the Kingdom of Saudi Arabia manage waste safely, efficiently and sustainably.

For Addfield, taking the time to fly across the globe gives us valuable insight to how we are supporting waste management issues and even farm biosecurity throughout the world. When you see a machine you helped build operating in real world situations, you come back with a renewed sense of purpose.

If you would like to find out more about Addfield’s medical or clinical incineration range, or explore how our machine could work for your facilities, get in touch with our team today at sales@addfield.com.

The first day focussed on the High Capacity and Waste to Energy approaches to sustainable waste incineration delivered by the team at Addfield Projects. The second day presented a number of exciting innovations coming to the world of pet cremation from AES that are launching this spring. Welcoming visitors from the 27th to 28th March the two days were an incredible success keeping both teams busy as visitors travelled internationally and nationally to see the future of waste management and cremation.

“This was a great opportunity for us to celebrate not only the opening of our new facility for Addfield Projects, that they only moved into a few months ago. This new site enables them to build these massive plants from start to finish all in one place which is a real boost to the business. It was also a great opportunity to invite and meet with so many new and expanding pet cremation businesses to show them the latest upgrades that we have been working on behind the scenes, and help them to choose the perfect cremator for their business needs. This was a really impressive turn out over both days and the two teams did a tremendous job putting the days together.” Derek Carr – Managing Director, Addfield.

Addfield has always prided itself on quality, continuously reinvesting to develop new and more sustainable approaches to thermal treatment that ultimately benefit the end user and the environment, no matter what industry they are in.

Having made incredible progress in the past decade, from a business and operational perspective achieving record growth in 2024 for both AES and Addfield Projects, it was agreed that there was no better time than the start of Spring to celebrate the future opportunities that lay ahead.

The feedback from the visitors reflected how seeing the facilities up close was incredibly useful when thinking of their own project.

Kicking off the first day, Addfield Projects exhibited a completed, high-capacity waste to energy facility ready to be tested before shipping to Guernsey to manage the islands general waste. Being able to take a tour around a completed facility is not an opportunity that comes up often and so attendees came from across the country from councils, consultants and private businesses. As large as it was the team are set to begin work on a machine two and a half times larger very soon. Visitors had the opportunity to speak with the many experts at Addfield Projects who will be designing and building their projects, and learned about previous installations that may be similar to their needs.

The second day, the team focussed on some of Addfield’s more compact solutions in comparison. Showcasing two new approaches to pet cremation. An industry achieving enormous growth in the past 5 years from private and individual businesses. Beginning with the newly redesigned PET200 one of the worlds most popular solutions for pet crematoriums displaying for the first time a number of updates to increase performance and operational comfort. Alongside that was the A50 IC 2 a four chambered pet cremator for the larger operator which in this instance was fitted for the first time with a number of additional options which can lead to an increase in throughput of more than 30% in operation. Attended by existing and start up customers some flying all the way from the Middle East for this opportunity to see what’s new.

This was a perfect way to welcome in Spring and the new financial year. The success of the events have reinforced the decision to continue to organise more in the future. It was great opportunity for the two companies to come together to share the celebration of the combined success over the years and commitment to providing the most robust, reliable and efficient incinerators and cremators. Dedicated to our customer values, the open days allowed Addfield to present several 1-2-1 sessions simultaneously ensuring every customer need and question was met – another reason why they say that Addfield is Simply Built Better.

Since 1982, Addfield has evolved hugely through dedication and teamwork, pushing itself to become global leaders in the sustainable waste management industry. The Addfield name can be found in more than 150 countries, showing the worldwide reach that the companies have reached.

For more information about Addfield Environmental Systems, visit www.addfield.com

To learn more about Addfield Projects, visit www.addfieldprojects.com